Instructors Who Practice What They Teach
Our team brings real-world experience from content strategy roles at SaaS companies, agencies, and in-house marketing teams. They teach what's working now because they're doing it themselves.
Who Teaches You
Each instructor runs their own content optimization projects and stays current with search algorithms, user behavior shifts, and conversion tactics. They've debugged enough title tags and fixed enough internal link structures to know what breaks and what scales.
Kaia Lindström
SEO Content Lead
Spent six years optimizing content for three different SaaS platforms. Handles technical SEO audits and trains teams on how metadata actually affects rankings.
Petr Novotný
Conversion Strategist
Runs A/B tests on landing pages and content layouts for e-commerce clients. Knows which headline structures get clicks and which ones get ignored.
Siobhan O'Reilly
Content Analyst
Former in-house writer who switched to analyzing why some articles rank and others don't. Teaches keyword research that goes beyond search volume numbers.
Matteo Ricci
Editorial Optimizer
Works with publishing teams to restructure existing content for better performance. Focuses on readability scores, header hierarchy, and internal linking patterns.
Elina Varga
User Intent Specialist
Analyzes search queries and matches them to content formats. Teaches how to figure out what people actually want when they type specific phrases into Google.
Lars Bergqvist
Performance Consultant
Audits content performance across multiple channels. Shows teams how to identify which pages are underperforming and what changes might fix them.
What Guides Our Teaching
Current Methods Only
We drop tactics as soon as they stop working. The course material gets updated when search engines change their algorithms or when user behavior shifts in a way that matters.
Show Your Work
Every technique comes with examples from actual projects. You'll see the before and after versions, the data that informed the decisions, and the outcomes measured over time.
Applicable Skills
We focus on what you can implement immediately. Whether you're optimizing five pages or five hundred, the methods scale without requiring additional tools or team members.
Honest Limitations
Content optimization helps, but it's not magic. We're upfront about what factors you can't control, which situations require more than better metadata, and when the problem isn't the content itself.
Learn From People Doing the Work
Our instructors are running optimization projects right now. They're testing headlines, restructuring content, and analyzing what's ranking this month. That's what you learn here.
Get Course Details